Promotion in the Yandex search engine: setting up and managing Yandex Direct contextual advertising for your products/services.
We will launch and manage advertising campaigns in Yandex.Direct "turnkey" for product manufacturers and service providers. We will select key queries, configure the campaign structure, prepare ads, launch the advertising, and regularly optimize it to enhance traffic quality and results.
Where we drive traffic (tariff choice):
- To G2R.Market — to the supplier's page and/or product cards (Standard and Standard Plus tariffs).
- To an external site/landing page — if it's important for you to drive traffic to your own landing page (Alternative tariff).
You will receive a monthly report on expenses and results, as well as an action plan for the next month. Communication with the manager will be in the application chat.
How we start:
After purchasing the service, we will send you a brief. You need to fill out the brief with information such as product/categories, geography, timelines, prices, competitive examples, and other data necessary for proper ad setup.
What is included in the service (turnkey setup and management):
- Selection of key phrases and negative keywords
- Query grouping and campaign structure development
- Ad preparation (headlines, texts, extensions)
- UTM tagging
- Launch of campaigns in Yandex.Direct
- Regular optimization: negative keywords, bids, adjustments, ads
- Monthly report: clicks, queries, conversions (if set), cost per result, and action plan
- Manager and support in the application chat
Scope of work by tariffs (for G2R.Market):
- Standard tariff — promotion of 1 card on G2R.Market
- Standard Plus tariff — promotion of up to 3 cards on G2R.Market
- Advert display geography — chosen by the client
Advertising budget:
The cost of packages in the card is the payment for setting up and managing advertising campaigns. The advertising budget on Yandex is paid separately and agreed upon after filling out the brief.
Limitations:
We do not work with products and topics prohibited by Yandex's rules. We do not provide sales guarantees — we are responsible for setup, management, optimization, and reporting.
FAQ:
1. How do we start after the purchase?
After the purchase, we will send a brief. After receiving the completed brief, we will agree on a work plan and start setting up and launching the ads.
2. What if the brief/materials are not provided?
If the brief or materials are not provided, the launch and management timing is frozen until the data is received.
3. In whose accounts is the advertising launched?
Campaigns are created and managed in our Yandex.Direct/Yandex.Metrica accounts. No client access is required.
4. Where is the traffic directed?
Depending on the tariff: to G2R.Market (Standard/Standard Plus) or an external site/landing page (Alternative).
5. What is the difference between "Standard" and "Standard Plus"?
Standard — promotion of 1 card on G2R.Market. Standard Plus — promotion of up to 3 cards on G2R.Market (greater reach and optimization opportunities).
6. I already have cards on G2R.Market. Does this affect the cost?
No. Tariffs cover the setup and management of advertising. If the cards already exist, we use them as landing pages. Card creation is a separate option only if needed.
7. What advertising budget is needed?
Attributes
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